The time is here.

Social listening is the practice of monitoring and analyzing relevant online conversations across social media platforms, blogs, and review sites so that you can respond to customer opinions, preferences, and trends in real-time. 

Among the benefits of social listening are:

• Competitive advantage

Used effectively, social listening can even track specific keywords mentioned across various social media platforms, helping you understand what people are saying so you can better strategize your marketing.

Choosing the right social listening tools can help you gain valuable insights. Among the most popular are:

• Google – While not as comprehensive as dedicated social listening platforms, Google tools provide a good learning arena

It is important to follow the rules of the Telephone Consumer Protection Act (TCPA) and check Do Not Call (DNC) lists, including any internal company DNC lists, when you do not have specific permission to call – and that you should never use prerecorded or artificial voices. 

But in today’s competitive business environment, social listening platforms can help you set up keywords and alerts, and monitor and analyze sentiment, enabling you to engage with your audience in more meaningful and productive ways. Noting a growing interest in eco-friendly homes, for example, could spur you to highlight the green features in your listings.

You can challenge yourself to practice social listening skills with these Google tools:

• Google Trends – Use this to track and identify emerging trends.

REALsource University offers virtual training in social listening and other topics of value to real estate agents. For information, contact your local title representative.   

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This material is not intended to be relied upon as a statement of the law, and is not to be construed as legal, tax or investment advice. You are encouraged to consult your legal, tax or investment professional for specific advice. The material is meant for general illustration and/or informational purposes only. Although the information has been gathered from sources believed to be reliable, no representation is made as to its accuracy. Intended for distribution to only one per individual for marketing purposes only on behalf of our company. Not for reproduction.

About Bobbi Pronin